21
Oct

The New Paradigm of Business | 5 Key Concepts

What is The New Paradigm of Business?

The new paradigm of business is based upon the idea of building an authentic connection with people, allowing us to shift into doing business in a more humane and personal way.

The vision is shifting in business, from looking at the numbers or monetary value on a screen, to focussing on individual needs and how best we can add value to the lives of our customers. This allows us to interact with clients and with a focus on building community.

Looking at business this way can bring about a great sense of relief as we begin to realize that we don’t have to keep up on the latest AI Bots to try to get new clients – but rather, we find that we are able to bring business back to personal and heart based transactions with our audience.

Make an Income Off of the Knowledge That You Have

I’ve been involved in online business for 12 years. I started with a music business, and then I got into coaching, which is where I realized that a lot of my clients were not really people who wanted to stay in the system, but rather, were seeking help because of the lifestyle they had that no longer served them (working a nine to five job within the system).

One of the things I learned along the way was that when we help other people learn skills and empower them to find new sources of income, it can be incredibly beneficial both for ourselves and for them.

The new paradigm of business offers us an incredible new way of doing things, where we can make an income off of the knowledge that we have, whilst also creating a kind of butterfly effect by empowering others through teaching them new skills so that they can spread their unique knowledge to more people.

This creates a huge positive ripple effect in our society, offering us a vision of the ideal way in which we could all engage in business in an authentic and passionate way.

Below we will further explore 5 Key Concepts on the New Paradigm of Business.

1) Find the Sweet Spot for Business Through Open Communication

In reality people find themselves a little bit more jangled or desperate due to the current state of the world.

What people need and where our passions overlap is the sweet spot for business in the new business paradigm.

The question we should be asking is “how do we co-create value with with our community?”, not “how do we impose our will and tell the community what they need?”

To understand the needs of our customers we should focus on engaging with them through face-to-face conversations, Zoom calls, group calls and questionnaires – to really get the feedback and pulse of what’s actually needed.

The old approach to business is dying out quickly, replaced by a way of business that creates space for innovative dialogues. We are here to see people, listen to them and guide them forward into the embodiment of their greatest passions.

2) Package & Sell Valuable Knowledge That Enhances the Lives of Others

If you’re fairly versatile, adaptable, and good at finding information in a way that saves others the time and effort of having to do so themselves, you are provided with an opportunity to package and sell valuable knowledge or a skillset that enhances the lives of others.

This is super powerful, as it welcomes in more of that feminine nurturance aspect – allowing us to embody the part of ourself that doesn’t have to present something perfectly, but can rather connect and listen to the needs of those around us.

This is perfectly incapsulated in the idea of imperfection as described through the Japanese term “wabi-sabi” or “transient imperfection”

This speaks to seeing something as imperfectly perfect. The perfection of life can be found in the flaws of the warped aspects. That’s what makes life interesting and that’s what customers want to see.

So, instead of trying to offer something that is well-polished, scripted, and that you’ve spent hours and hours creating – which is a really formal way of presenting something, wabi-sabi is about bringing yourself forth in an authentic way.

This way people will connect with your offering in an authentic way. They’ll enjoy the process of watching you grow. They’ll feel like they’re talking to a Human instead of looking at a commercial or character coming through a screen.

There’s a type of art that the Japanese do, especially with ceramics, where they’ll crack the ceramics and reseal them. This brings into physical form the idea of “wabi-sabi”.

It is in the space between the cracks where life can flow in and enliven what we’re offering.

3) Focus on Feedback

A great thing to try is to get feedback from people as quickly as possible once you’ve created and shared your offering. Testimonials are excellent social proof of what people really feel about your offering. People like to know if somebody else has gained value through engaging with your business. In addition to that, you’ll also get very helpful feedback, which can assist you in tailoring your offering to meet the specific needs of future clients in an authentic way.

If you have a plan and you’ve really got your heart’s set on it, and then you start receiving feedback that what you’re offering isn’t what people want or isn’t what they value – it’s a very clear indication that they’re just not connecting with your offering.

You can learn from this feedback and start shifting towards what your audience wants.

This shouldn’t be perceived as losing your authenticity, or giving away your sovereignty or ability to decide what you actually want to do with your time and with your offering – but rather should be seen as a respect for what your community truly wants.

Ultimately it’s about finding that balance between the two – what fits for you as an entrepreneur and what is actually of value and is desired by the community around you.

4) Share Your Personal Growth Journey

Making our personal growth journey public is a great way to connect more deeply with your community. As we share our journey, we offer something that is relatable to our audience.

Sometimes you get people who overthink things, or might be academically inclined, and they try to perfect things first, and then bring them out. This often leads to never actually getting the things they wish to share with the world done.

When I was a musician there was a guy who was a much better guitar player than I was, and he basically said “I can’t do this album because I’m not ready yet”.

He said that for 20 years, and in that time I released 15 albums!

During the process of creation, I was able to learn a lot more about music production through the release of my albums. On top of that, having a public growth journey accelerated the rate at which I grew and improved.

Engage Openly with Your Audience

I find that a level of openness regarding our growth allows for our audience to really relate with us because at the end of the day we are human beings, as opposed to a “perfect statue” on a pedestal.

We all see gaps in either our individual markets in society, or in areas of life that we want to see change, and it’s time to actually look into these gaps with an openness for new ideas and inspiration, and take active steps from an aligned place where we can move forward with creative solutions.

Start With a MVP

Something that can be a great starting point in a business startup, is the “MVP”, or the “minimally viable product”. This involves starting with something small, or finding a first step that you can move forward with that doesn’t amount to your end goal, but will allow you to see where you may still need to manoeuvre. This way you can learn from your MVP and grow, instead of staying on the sidelines until you have perfected your hypothetical dream of what something should look like – which may actually never come into fruition.

There’s no doubt that we’re heading into some very difficult economic times, but it doesn’t mean that business is going to disappear. There’s massive growth happening online despite economic hardships. People are feeling the pinch, leading to them desiring more personal power and economic choice.

5) Offer Flexible Pricing Options

A great way to engage in business in a conscious way during these turbulent times is to use flexible pricing models. These have worked incredibly well, to the point where 63 percent of Octave Leap’s income has come from flexible pricing models.

We do have fixed price transactions, which proves that you don’t have to dive in and offer one-on-one services by donation, for instance. It is a careful balance of being valued for our time and also allowing economic choice in our community’s hands.

We offer free material, like lots of great interviews and educational videos on YouTube, allowing people to donate without pressure. We have found that this works extremely well as it allows people to feel valued.

We also offer scholarships to people who really want to do engage more deeply with our work, and think they’re a good fit but might not have enough money at this time.

Exploring New Business Opportunities

We’re seeing a lot of different businesses starting to adapt to the changing business climate. The new paradigm of business is not one fixed way of doing things, but rather a whole range of possibilities that can be explored through our offerings.

We’re still in a period of transition, and so it’s good to go easy on ourselves. I like to call it “transitional ethics”, where we know we’re doing the best we can do to change what is not working in the old system.

How to Integrate This Knowledge

Let’s start looking towards building something new so that we can all engage with our authentic expression and get some direction and clarity in what feels right for us.

Let’s build business in a way that works for our energy, as we offer support to others.

It’s easy to find business advice on the internet today. Unfortunately, it’s often rooted in the old paradigm of business. That old model never fit, and it has been increasingly difficult to find reliable information on how to do business in a more natural and aligned way.

That’s why Octave Leap has created a business guide on Market Trends for Aligned Business in 2022, which speaks directly to the changes in the business landscape that we’re experiencing today.

We’ve based this guide on personal interviews, market research and over 300 submissions from people who want a more compassionate future!

If you found this article helpful and would like to receive our free guide on Market Trends for Aligned Business in 2022, click HERE.